Who’s the customer of a firm selling fish lures? It’s the fish 🐟 

I learned this lesson about the business philosophy of the fish lure producer Rapala from the late professor of international business, Reijo Luostarinen, at the Helsinki School of Economics.

”You were amazing! This was the best townhall meeting ever!”

That’s what the audience of one of my clients told him after I had coached him on public speaking and presentations skills.

He had called me a couple of weeks earlier because he felt very nervous about the upcoming presentation. 

It’s feedback like this that tells me I’ve been able to help someone at an important moment in their career. 

This speaker is a C-level person at an international company that recently promoted him to lead a business unit of hundreds of people.

He wanted to be at his best when talking to a gathering of all his employees for the first time in his new role. 

👉 Is your boss nervous about public speaking? I bet they are. Everyone is. Luckily we can all learn how to manage that nervousness.

I’m pretty sure all of Reijo Luostarinen’s students still remember the lesson about who your real customer is. How do I know? Because he told a story. Even better, it was a story with a hook 😀